What Is Branding? 4 Minute Crash Course.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcasthttps://thefutur.com/podcast/073-deep...Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEcMarty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is."http://www.martyneumeier.com/Books by Marty NeumeierThe Brand Gap - https://amzn.to/2Q26Kh4Zag - https://amzn.to/2M2dwlyThe Designful Company - https://amzn.to/2r24ttzMetaskills - https://amzn.to/2Z8GJARThe 46 Rules Of Genius - https://amzn.to/34vpHO8The Brand Flip - https://amzn.to/35AJf4Y===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoPWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://goo.gl/bRt5qd🎙 Futur Podcast:  https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHrMandarin (Chinese) Subtitles on UiiUiihttps://uiiiuiii.com/?s=the+futur—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: http://bit.ly/2EbET9lRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:Skillshare: https://goo.gl/YCo2uTSchool of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefutur🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Skillshare: https://skl.sh/34z8qVjEpidemic Sound: http://share.epidemicsound.com/thefuturMusicbed: http://bit.ly/futurmbArtlist: http://bit.ly/2uWdna7*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host– Chris DoContent Director– Matthew EncinaCinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona GarciaLive Editor– Jona GarciaEditor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona GarciaSocial Team: Elle Money, Alex BurluiFutur Theme Music – Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne

Branding

Branding

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcasthttps://thefutur.com/podcast/073-deep...Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEcMarty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is."http://www.martyneumeier.com/Books by Marty NeumeierThe Brand Gap - https://amzn.to/2Q26Kh4Zag - https://amzn.to/2M2dwlyThe Designful Company - https://amzn.to/2r24ttzMetaskills - https://amzn.to/2Z8GJARThe 46 Rules Of Genius - https://amzn.to/34vpHO8The Brand Flip - https://amzn.to/35AJf4Y===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoPWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://goo.gl/bRt5qd🎙 Futur Podcast:  https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHrMandarin (Chinese) Subtitles on UiiUiihttps://uiiiuiii.com/?s=the+futur—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: http://bit.ly/2EbET9lRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:Skillshare: https://goo.gl/YCo2uTSchool of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefutur🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Skillshare: https://skl.sh/34z8qVjEpidemic Sound: http://share.epidemicsound.com/thefuturMusicbed: http://bit.ly/futurmbArtlist: http://bit.ly/2uWdna7*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host– Chris DoContent Director– Matthew EncinaCinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona GarciaLive Editor– Jona GarciaEditor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona GarciaSocial Team: Elle Money, Alex BurluiFutur Theme Music – Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne

Course Overview

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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