How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this?Want more? https://www.buildingabrandshow.com/Binge-watch the whole series: http://bit.ly/BuildingABrandShowStanding out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf.“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this episode, we meet the clients, Hamilton Family Brewery, which was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch. 0:00 – Introducing Building a Brand1:00 – Meet Blind1:27 – First client meeting2:13 – Meet Josh Hamilton2:36 – What are the business goals?3:33 – What is a rebrand? What is a brand?4:09 – Who is the client? Meet Hamilton Family Brewery5:30 – What is the Hamilton approach to crafting beer?6:45 – The current logo8:15 – What makes for a good logo?8:40 – What is the assignment?9:32 – On the next episodeFollow us:@mrbenburns@matthewencina@thefuturisherehttps://blind.com/Learn more about Hamilton Family Brewery:https://hamiltonfamilybrewery.com/Japanese Translations by:Yurie Takashima👨💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet:http://bit.ly/2Wgy9Rd🎧 Do you like the music? Check out the music libraries we use in our affiliate link* below:Epidemic Sound: http://share.epidemicsound.com/thefutur📚Read more about branding in "ZAG" https://amzn.to/2YLUHHs#BuildingABrandShow#BrandStrategy#Discovery#TheFutur#MatthewEncina#MrBenBurns#BizOfDesign===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoPWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://goo.gl/bRt5qd🎙 Futur Podcast: https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur but purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:Skillshare: https://goo.gl/YCo2uTSchool of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefutur*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host– Chris DoContent Director– Matthew EncinaCinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona GarciaEditor– Stewart Schuster, Kevin RamlalSocial Team: Elle Money, Alex BurluiFutur Theme Music – Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this?Want more? https://www.buildingabrandshow.com/Binge-watch the whole series: http://bit.ly/BuildingABrandShowStanding out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf.“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this episode, we meet the clients, Hamilton Family Brewery, which was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch. 0:00 – Introducing Building a Brand1:00 – Meet Blind1:27 – First client meeting2:13 – Meet Josh Hamilton2:36 – What are the business goals?3:33 – What is a rebrand? What is a brand?4:09 – Who is the client? Meet Hamilton Family Brewery5:30 – What is the Hamilton approach to crafting beer?6:45 – The current logo8:15 – What makes for a good logo?8:40 – What is the assignment?9:32 – On the next episodeFollow us:@mrbenburns@matthewencina@thefuturisherehttps://blind.com/Learn more about Hamilton Family Brewery:https://hamiltonfamilybrewery.com/Japanese Translations by:Yurie Takashima👨💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet:http://bit.ly/2Wgy9Rd🎧 Do you like the music? Check out the music libraries we use in our affiliate link* below:Epidemic Sound: http://share.epidemicsound.com/thefutur📚Read more about branding in "ZAG" https://amzn.to/2YLUHHs#BuildingABrandShow#BrandStrategy#Discovery#TheFutur#MatthewEncina#MrBenBurns#BizOfDesign===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoPWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://goo.gl/bRt5qd🎙 Futur Podcast: https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur but purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:Skillshare: https://goo.gl/YCo2uTSchool of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefutur*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host– Chris DoContent Director– Matthew EncinaCinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona GarciaEditor– Stewart Schuster, Kevin RamlalSocial Team: Elle Money, Alex BurluiFutur Theme Music – Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
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