Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine

Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota. He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions. That gave birth to a new field, Neuromarketing. With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota.  He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions.  That gave birth to a new field, Neuromarketing.  With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Marketing

Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota. He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions. That gave birth to a new field, Neuromarketing. With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota.  He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions.  That gave birth to a new field, Neuromarketing.  With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Course Overview

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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